European Union
EU Youth Empowerment Project · The Gambia

ANDANDORR

Building The Gambia's Entrepreneurship & Creative Economy Ecosystem

A national movement designed to unlock the creative, entrepreneurial, and economic potential of The Gambia's youth — through mentorship, incubation, digital tools, funding access, and ecosystem collaboration.

585+

Onboarded Entrepreneurs

2,000+

Nationwide Applicants

12+

Industry Sectors

7

Regions of The Gambia

"ANDANDORR is building more than enterprises —an ecosystem where Gambian talent can bediscovered, nurtured, empowered, and connected to opportunities locally and globally."

EU Youth Empowerment Project – Tourism and Creative Industries
About the Platform

A National Movement
Rooted in Partnership

Rooted in partnership, innovation, and inclusive growth, ANDANDORR was developed as part of the European Union Youth Empowerment Project (YEP) – Tourism and Creative Industries, funded by the European Union and implemented by the International Trade Centre.

Today, ANDANDORR has evolved into a structured entrepreneurship and creative economy platform with the official onboarding of 585 entrepreneurs selected from over 2,000 applicants nationwide — representing diverse sectors across all regions of The Gambia.

Youth & Women Empowerment
Inclusive National Ecosystem
EU-Backed International Standards
Sector-Specific Tailored Support

Mission

Empower Gambian youth through mentorship, incubation, digital tools, and ecosystem collaboration.

Vision

Build The Gambia's leading entrepreneurship and creative economy ecosystem.

Values

Inclusivity, innovation, collaboration, sustainability, and Gambian-led growth.

Impact

Connecting talent to opportunity, innovation, and sustainable national development.

Target Sectors

12 Industry Sectors

Supporting entrepreneurs across every pillar of The Gambia's creative and productive economy.

Fashion & Design
Photography & Film
Music & Entertainment
Tourism & Hospitality
ICT & Digital
Agribusiness
Food Processing
Green Entrepreneurship
Handicrafts
Media & Creative
SMEs & Business
Digital Innovation
Programme Structure

Three Stages of Business Maturity

Tailored support for every entrepreneur based on their level of development — from idea to global expansion.

Emerging

Early-stage entrepreneurs and creatives with a concept or newly launched business getting foundational support.

Business ideation support
Basic training & skills
Mentorship entry
Community network access
Growth

Businesses with proven models seeking to scale, strengthen operations, and access market opportunities.

Acceleration programme
Market access support
Branding & marketing
Funding readiness
Expansion

Established enterprises ready for regional and international markets, investment, and strategic partnerships.

Investor connections
International market access
Strategic partnerships
Leadership & governance
Platform Features

Everything You Need to Succeed

A full ecosystem — from talent discovery to funding, learning, mentorship, and market access.

Talent Scouting & Discovery

National talent discovery portal with portfolio showcase, creative profiles, and startup discovery by sector.

Learning & Incubation Hub

Online courses, video lessons, entrepreneurship training, ICT skills, AI innovation, and certification systems.

Mentorship System

Mentor matching, virtual sessions, group mentorship, chat, scheduling, and structured feedback.

Funding & Investment Hub

Connect to grants, investors, pitch competitions, accelerator programs, and sponsorship opportunities.

Creative Industries Showcase

Portfolio galleries, video showcases, creative marketplaces, talent booking, and event promotion.

Events & Community

Events calendar, workshops, networking, conferences, community groups, and innovation challenges.

How It Works

Your Journey Starts Here

A simple 5-step process to join the ANDANDORR ecosystem and unlock your potential.

01

Register Online

Create your professional profile and select your sector

02

Upload Portfolio

Showcase your work, business plan, or creative portfolio

03

Assessment

Complete digital assessment and KYC verification

04

Get Matched

Matched to the right programme stage and mentor

05

Begin Journey

Access training, mentorship, funding, and community

Voices of ANDANDORR

Transforming Lives

Real stories from our community of entrepreneurs and creatives.

👗

"ANDANDORR gave me the tools, network, and confidence to turn my local fashion brand into a nationally recognized label."

Fatou Jallow

Fashion & Design

Growth
💻

"Through the incubation programme, I launched a digital payments startup serving thousands of Gambians today."

Lamin Ceesay

ICT & Digital Innovation

Expansion
🌴

"The mentorship and market access support helped me build a thriving eco-tourism experience business."

Binta Touray

Tourism & Hospitality

Growth

Supported By

In partnership with leading institutions driving Gambian development

🇪🇺

European Union

Funding Partner

🤝

International Trade Centre

Implementing Partner

🏛️

Ministry of Tourism

Government Partner

📊

Ministry of Trade

Government Partner

🌍

GIEPA

Promotion Agency

Frequently Asked Questions

Everything you need to know about ANDANDORR

🇬🇲

Ready to Join
ANDANDORR?

Join 585+ entrepreneurs, creatives, and innovators building the future of The Gambia. Your journey starts with a single step.

Free programme · EU-funded · Open to all Gambians

EU Youth Empowerment Project Partners

ANDANDORR · European Union Youth Empowerment Project · Tourism & Creative Industries · The Gambia

Funded by the European Union · Implemented by International Trade Centre (ITC) · In collaboration with Government of The Gambia

IV

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